Human nature rears its ... rear, I guess.
Greens say that their message is getting out. We've all heard it. And we all want to save the earth ... just so we don't actually have to do anything about it.
An Australian TV network worked up a "2½ hour feast of practical advice on how (viewers) might save the planet."
But only about 600,000 actually tuned in. And it's not like nobody knew about the special.
"We had study guides in schools, we had the full support of the print media (italics added) , both editorially and with advertising, and an extensive [Ten Network] on-air campaign with a number of different creative treatments and different stances.
"We spent a fortune to get the audience there and it didn't work. We've talked about it quite a lot internally. We're disappointed."
The SydneyMorning Herald calls it "the green condundrum".
Despite the focus on climate change, the green conundrum is alive across myriad product categories, including toilet paper.
Australians spend $500 million a year on the stuff but just $20 million each year goes to brands using recycled paper. Since 2005 the category has been in decline, although it showed some promise in the latter part of last year.
Maybe it is a conundrum. Or perhaps it's hype overload?
Is it possible that decades of doomsayer prognostications -- all of which faded and were forgotten when the predicted troubles failed to materialize at the appointed time (the population bomb and attendant famine, overcrowding, even longer lines at the motor vehicle department, etc.; holes in the ozone; ice age; etc.) -- have inured us 'umble masses to the foam-flecked forecasting of panicmongers so that we no longer buy their incessant ballyhoo?
Maybe not.
Another explanation may be that we all know it's not nice to mock the Global Swarming theologians. "It's settled science!" "Debate Ended!" So we don't. When asked, we politely aver that we really do totally honest to gosh fully and wholeheartedly believe we're all gonna fry, drown, starve and go crazy in ten years if we don't use recycled toilet paper, carpool around in solar-powered coke cans and dwell in caves. But once left to ourselves, we resume our lives, heat our homes, drive to work, church, and soccer practice, and leave poor Mother Earth alone. Maybe we know instinctively that she's a tough old broad and can take anything we can dish out. Maybe we got the message about global warming. Maybe we don't need another two and half hours of media blast on earth-saving tips, especially not if it's up against CSI.
Or maybe we don't take the message any more seriously than Al Gore appears to.
And then, of course, there are those rebels who simply find GW's Kool-Aid too sweet.
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